Richard Branson doesn't want to be defined by his money.
Specifically, he finds it "quite insulting" when he is introduced as "the billionaire Richard Branson," rather than as the co-founder of Virgin Group, he tells CNBC Make It.
"Maybe in America, 'billionaire' is a sign of success, but that rankles me," says Branson.
"Your reputation is [whether] your team of people who work with you are proud of what they've created," Branson says.
Financial success has often followed, but Branson is adamant that money has never been his chief motivating force.
Persons:
Richard Branson doesn't, Richard Branson, Forbes —, they've, Branson, —
Organizations:
Virgin Group, CNBC, Branson, Virgin Atlantic, Virgin Mobile
Locations:
America, Branson, Vietnam